Networking 101: 1 Way to Meet People at Networking Events

I know it, you know it, we all know it - there’s no better (or easier) way to move your business forward than networking. The business benefits are clear, and most events do everything in their power to get you in the door: free ravioli, show ticket raffles… and let’s be real, you’re free on a Tuesday. So why do so many people miss out on these A1 opportunities? Because people are terrifying. Given the choice between working a room full of strangers, and an evening alone with Stranger Things, it’s the rare uber-extrovert that would honestly pick the former. But take it from one who knows – the queen of Halo Top, sweatpants, and fuzzy blankets – talking to people at networking events is the easiest, and once you’ve gotten over your excuses, you’ll find a whole new world of business opportunity and (dare I say) even a good time. Here’s how to talk to people at networking events:

Step 1: Just literally go up to people and talk to them

That’s it. That’s the whole thing.

Is the prospect scary? Ok. But you’ll get over it so fast. It’s not like dating or making friends. You don’t have to worry about being creepy or forward. That’s literally how it’s done. Everyone is here to talk to everyone, and everyone will be glad you did it first. So just go up to someone (or even better, a group), say hello, and talk to them. Before you know it, more people will filter in and out, you’ll break off, someone will introduce you to someone else, and you’ll make that room yours.

Still intimidated? Here are some (arguably more helpful) tactics to ease yourself into it:

Bring a wingman

Got a business partner? Got a friend? It’s easier as a group. Just don’t fall into the trap of only talking to each other. It doesn’t help you to look popular if you’re not accomplishing anything.

Find out who’s in charge

Whoever organized the event a) is probably friendly, and b) can probably introduce you to other friendly people.

Go to some structured events

Many chambers and business organizations host events that have more structure – for example morning meetings where everyone gives a 30-second advertisement about their business, or business speed dating. These can be a great way to dip your toes in the water without having to talk yourself for 2 hours straight. They also give you a good sense of who you’ll want to talk to later!

Remind yourself that the first intro will be the hardest

During my brief stint as a realtor, I read a great book called Your First Year in Real Estate by Dirk Zeller. In it, he talks about how even decades into his career, he still got phone anxiety on his first cold call of the day. But after that, the rest just flowed. Networking is the same. The first time you walk up to a stranger you’ll probably always feel awkward as all heck. But after that inevitably goes great, the rest is easy.

Don’t be afraid to butt in

If people are talking in a group, don’t be afraid to join them, as long as it’s clearly not personal. Don’t monopolize, just make your way in, introduce yourself, and ask if you can join the fun.

Know your opening lines

“Hey, I don’t think we’ve met yet,” “Hi, I’m Penelope,” “Hey, I’m new here, tell me about what you do.” It doesn’t matter what you lead with, but a confident opener will set the tone for a confident conversation.

Master the quick exit

Especially your first time meeting people, it can be good to go for breadth over depth. It’s better to have a short, positive interaction with everybody so you know who it’s worth following up with and making a deeper connection. Have your exit lines ready, so you don’t run the risk of a played-out conversation or missing a conversation. Getting a drink, going to put your business card in the bowl, or even just saying “Well, it was really great to meet you, can I have your card?” are always a safe bet.

Accept the awkward

Remember that nobody else is comfortable either, so if you lean into the awkward, you can have fun with it. Accept that it is what it is, and know that nobody is judging you. If everything is awkward, laugh it off, and remember the reasons you came. If you leave exhausted, at least you’ll also have awesome connections, legitimacy for your brand, and (usually) great memories. NOW hit the Halo Top, sweatpants and fuzzy blankets. Goodness knows you’ve earned it.