Gabrielle Siegel

Founder & Creative Director

With boundless curiosity and a passion for the impossible, Gabrielle puts the 'fearless' in 'fearless leader.' A Barnard College, Columbia University graduate, Gabrielle learned design on the job at several of New York's top design agencies and earned her first GDUSA award at 23. She has earned praise for her instinct and analytical skills while directing and designing projects for brands across industries. Never afraid to get her hands dirty, she plays a principal role in every creative stage of an Aura project.

Before founding Aura, Gabrielle worked both agency side and in-house, giving her familiarity with the inner workings and needs of both small businesses and corporations. She credits this experience with helping her learn how to actively listen to the needs of her clients, using instinct and attentive questioning to determine what clients really want, and what will best help their business.

Work with Me →

A picture of Gabrielle in a black jumpsuit smiling and looking away from the camera. Gabrielle is a white woman with shoulder length brown hair.

Gabrielle is sitting in front of a bookshelf with books in rainbow order eating a piece of pizza and laughing. Gabrielle is a white woman with long brown hair in a ponytail, wearing a white sweatshirt and a blanket from Mini Tipi, an awesome indigenous-owned company I highly recommend you check out.

Q&A

How would you describe your personal style?
Bold and playful.

What do you do for fun?
This?

Outside of work?
I do competitive Irish dance and spend the rest of the time eating back those calories. I also love writing, playing piano, and trying new recipes, and will travel anywhere SkyScanner will take me.

Why did you start Aura?
I started Aura to uplift brands who are making huge moves in their fields and changing the world for the better. To me, the ability to use beauty to build a better world is a magic I’m not sure I’ll ever fully understand – it’s a space I feel so lucky to play in every day, and a responsibility I take very seriously.