What sets Aura apart?
Aura blends the best aspects of the agency and freelance experiences. As an Aura client, you will work directly with Founder and Creative Director Gabrielle Siegel to position your brand as a leader in your field through the power of design. Scroll to learn more about what sets Aura apart.
Big Agency Results
With award-winning talent guided by instinct and intellect, Aura’s concept-forward approach is uniquely positioned to make your brand sparkle and maximize your ROI.
Strategic Aesthetics
Every element of an Aura design works tirelessly towards your goals.
Leadership and Guidance
Expert guidance, from concept to completion, brings your precise vision to life.
One-Stop Shopping
Best-in-class design, copywriting, animation, and illustration, guarantees coherency across brand elements and platforms.
Respect for your Investment
Lasting design grows with your brand and continually delivers over time.
Expert Communication
Precise, authentic, and consistent messaging strengthens your brand across visual and verbal media.
Thought-Driven Concepts
Broad expertise and research acumen drives intellectual and multifaceted concepts.
Freelance Agility
With Creative Director/Owner Gabrielle Siegel, as the primary designer, Aura offers the speed, agility, and savings of a freelance experience with the expertise of a top agency.
Speed
Direct communication, lean workflows, and mad skills enable fast results and real-time updates.
Flexibility
An agile workflow lets me tailor my process to meet your needs, and adapt to feedback and results in real time.
Access
I attend to every aspect of an Aura project personally, guaranteeing expertise, quick communication, and interconnectivity across deliverables.
Savings
With limited overhead and no beaurocracy, you pay directly for best-in-class design services. I also provide fonts and stock assets at cost, meaning hundreds to thousands of dollars in savings.
Personal Investment
When we work together, we become team-members. I think of your success as my own, and think about your needs in my free time.
Fun
It's not everything, but it's really something!
Leadership & Guidance
Whatever your goals, wherever you are in the process, I will meet you where you are, creating a customized process guided by your needs and comfort, and my expertise to bring your vision to life.
Guidance Through the process
I demystify the design process, from briefing, to feedback, to content creation and execution.
Complete Transparency
Open communication about pricing, timelines, and process means no mysteries.
Adaptive Collaboration
Whether you have a very specific vision, or prefer to be surprised, I tailor feedback systems to your comfort level
Follow-Through
I work directly with your team and vendors to ensure consistent execution once the project is complete.
Worry-Free Execution
I am dedicated to the lasting success of each design on both aesthetic and logistical levels. Beyond supplying you with every file type you need and instructions for consistent execution, I will work directly with printers, developers, and other vendors to make sure your new designs are brought to life exactly as you envision.
Optimized Deliverables
Each medium – print, web, social media, packaging – has unique logistical and aesthetic needs. I optimize the design of each project for your chosen platform, and will work with you to adapt your designs for every venue you need.
Asset Sourcing and Licensing
I can coordinate sourcing and licensing for any assets you need, including fonts and stock imagery, footage, or music. I can also be mindful of any budget, when it comes to sourcing assets.
Neatly Packaged Assets
I will package and deliver every asset you need to execute your design successfully, including fonts, stock photography, color palettes, logo files, vector or raster files, transparent or solid images, print- or digital-ready files, source files, if requested, and detailed explanations on what all these terms mean if you don't know!
Thorough Guidelines
I provide guideline booklets and training programs along with deliverables to ensure consistent execution and best practices.
Industry Expertise
I specialize in gaining a thorough understanding of every industry we encounter, to ensure the stories I tell are clear and informed. In learning the mechanics and aesthetic themes of your world, I craft design that both positions you in your field and sets you apart as a leader. While many clients present us with an opportunity to learn a new industry, I have developed expertise within certain fields. These include:
Green Energy
Refugee Resettlement
Food & Beverage
Health & Fitness
Fashion
Activism & Empowerment
Clients
A small sample of Aura's esteemed client list. View case studies here, or reach out to receive a portfolio customized to your project goals.
