The Aura Creative Substack is a free weekly newsletter for design clients and marketing experts, delivered to your inbox every Monday. Learn how to get the most out of your work with designers, gain insight into the design process, get answers to your design questions, view the latest great design, and more.
With broad experience guided by instinct and intellect, Aura’s concept-forward approach will position your brand as a leader in your field. With Creative Director/Owner Gabrielle Siegel as the primary designer on every project, Aura blends top agency expertise with the speed, agility, and cost savings of a freelance experience.
"Gabrielle is incredible. Not only is she an incredible designer, she's also an incredible copywriter. She's been indispensable to the work we've done, and is a big part of the success that Dandelion has seen in the last 3 years! Would highly recommend Gabrielle, and the Aura team to anyone. "
You know all about me. Now I’d like to learn more about you! Use the form below to tell me a bit more about you, your brand, and your design needs. I will get in touch with you shortly to discuss next steps!
A small sample of Aura's esteemed client list. View case studies here, or reach out to receive a portfolio customized to your project goals.
Founder & Creative Director
With boundless curiosity and a passion for the impossible, Gabrielle Siegel puts the 'fearless' in 'fearless leader.' A Barnard College, Columbia University graduate, Gabrielle learned design on the job at several of New York's top design agencies and earned her first GDUSA award at 23. She has earned praise for her instinct and analytical skills while directing and designing projects for brands across industries. Never afraid to get her hands dirty, she plays a principal role in every creative stage of an Aura project.
Before founding Aura, Gabrielle worked both agency side and in-house, giving her familiarity with the inner workings and needs of both small businesses and corporations. She credits this experience with helping her learn how to actively listen to the needs of her clients, using instinct and attentive questioning to determine what clients really want, and what will best help their business.