Elicit™ Consulting
Website
The Challenge
Elicit™ Consulting is a Manhattan-based consulting firm that combines neuroscience, management science and empirical illustrations to create their unique integrated consulting formula.
Their website needed a sleek look consistent with the expertise of their executive advisory team and the expectations of their global clients. On their original website, it was unclear what services Elicit provided, who their clients were, or how to work with them. Information was hard to find and not presented with continuity. Previous updates had left clunky code on the backend that made the site hard to update internally, negatively impacted SEO, and did nothing to create a look that instilled confidence in future clients. Visual and functional updates needed to be sleek and user-friendly, and work to get new visitors at all stages of their entrepreneurial journey excited about the ways Elicit could help them get to the next level.
Industry
Business & Entrepreneurship
Services Provided
Website
Social Media
Print
Based In
New York, NY
The Solution
The new site features a clean, open look and drastically simplified sitemap that makes information easy to find, and speaks to Elicit’s executive and entrepreneurial client base. Simple, impactful iconography is uniform throughout the site, so potential clients can identify themselves and their needs, and immediately know which information pertains to them. Infographic-style layouts make it immediately clear what Elicit does and who they cater to. And all complex code is eliminated from the backend, allowing the Elicit team to update the site without worrying about breaking our beautiful designs.
Home
The home page presents all essential information at a glance, while giving visitors ample room to breath, and a clear map to learning more.
What we Do
"What We Do" serves as a functional graphic used both on the home page and its own page to make Elicit’s mission and strategies clear.
Whom We Work With
The Whom We Work with section on the homepage, and its own page, establishes icons used throughout the site to help visitors easily find information relevant to their needs.
Bookshelf
Hands-down our team favorite page, 3D mockups bring a previously lifeless gallery to life, establishing Elicit as a thought leader and a style leader.
Iconography
The capstone of this minimalist, information-rich design is a suite of icons that illustrate text and guide visitors to the information and packages that most suit their needs.
